About Content and Product Marketing Leader Jessica Albon
In her 20-year career in content and product marketing leadership, Jessica has helped grow companies large and small across B2B tech/SaaS, security, healthcare, and edtech (along with 80+ other industries). She specializes in omnichannel strategy and execution across email, in-app messaging, SMS, social, paid media, influencers, websites, and video.
Whether she’s modernizing legacy brands like AAA or capturing market share for startups, Jessica combines sharp positioning with conversion-first journeys that earn trust and move buyers to action. She’s led and mentored teams up to two dozen and is equally comfortable rolling up her sleeves as she is leading.
Product Marketer Collateral that Drives Results
From case studies to webinars, decks to battle cards, checklists to online calculators, one-sheets to FAQs, podcasts to books, whitepapers to research studies, Jessica builds effective product led growth collateral that motivates even the most ambivalent buyers.
What’s more, because she’s worked in B2B and B2C (and B2B2C and B2G for that matter), she’s become adept at distilling what genuinely works to entice people and leveraging those techniques in every single piece of collateral.
She uses AI tools to turn her longer form content into snack-able microcontent. These short, potent pieces can be effectively dropped into buyers journeys whether sales led or product led. (As an example, a 30-second clip from your most recent webinar can be great in a sales person’s email follow up sequence, and equally at home on the company LinkedIn page.) This adds impact without adding cost.
The Challenge Most Companies Face
So often, businesses add more content when sales are down. This becomes especially risky during recessions when buyers are already reluctant. When you have too much collateral, you run the risk of drowning prospects in material which keeps them stuck in indecision.
Instead, Jessica practices a curated approach to buyer journeys to ensure the right person gets the right messaging at precisely the right time. Using sophisticated marketing automation tools, audience segmentation, and deep personalization, she’s able to cut unnecessary clutter.
Distilling what makes your business outstanding into compelling, structured materials isn’t easy. But it is necessary if you want to stand out in 2026 and beyond.
If this appeals to you, let’s connect.