Email Marketing Campaign (ABM + Direct Mail)
93 target accounts → 13 paid engagements (14% conversion)
I built an ABM-style outreach campaign targeting 93 NC-headquartered companies to promote my own email marketing consulting services. Contacts received a sequence of 3 direct-mail packages; these one-page case studies were included as proof assets.
Results
- 8 new monthly newsletter customers
- 5 paid email marketing audits
My role
- Strategy + targeting + list building
- Copy + positioning + asset creation
- Follow-up messaging + pipeline handoff
Tools
Adobe InDesign
Unexpected Win
I received several emails from recipients who thanked me for the case studies and asked to stay on the list even though they didn’t use email marketing at that time.
