Recession-proof growth isn’t magic. It’s trust + clarity + a funnel that doesn’t leak.
If sales are soft, it’s tempting to blame the economy. But most of the time, the real problem is simpler (and more fixable): buyers don’t trust what they’re seeing, your value isn’t landing quickly enough, or your journey makes them do too much work to say yes.
I help teams turn existing traffic, leads, and attention into revenue by fixing the leaks: positioning that’s too broad, proof that’s too thin, collateral that’s “nice” but not persuasive, and funnels that quietly lose people at every step.
Who I help
This work is a fit if you’re a B2B company (often SaaS) or a digital product business and you’re seeing any of these patterns:
- Traffic exists, but conversion is unpredictable.
- Leads come in, but sales says they’re not ready (or not a fit).
- Your story sounds fine internally… but doesn’t create confidence externally.
- You have content and collateral, but it doesn’t move buyers forward.
- You’re trying to shift from sales-led to product-led (or hybrid) and everything feels messy.
Who this is for
You’ll get the best results if you’re a digital product, B2B, or SaaS team with at least one of these symptoms:
- You’re getting traffic/leads, but conversions are soft (or inconsistent).
- Sales says the leads are “fine on paper” but don’t close.
- Your landing page looks good but doesn’t create confidence.
- You have content, but it doesn’t move buyers through a clear journey.
- Follow-up is generic, slow, or disconnected from what the prospect just read.
How I work
I don’t start by “creating more.” I start by finding the leaks, then fixing the few things that matter most.
That usually means: positioning → proof → page structure → commitment ladder → follow-up (and only then scale content/traffic).
Core offers
1) Revenue Leak Audit
If you suspect trust + conversion problems but don’t know where they live, start with this audit.
What you get
- A clear diagnosis of what’s breaking trust (and why buyers hesitate)
- The top funnel leaks (page + offer + follow-up) ranked by revenue impact
- A “no-confusion” money page structure (what goes where, in what order)
- Copy guidance (headline, offer framing, proof blocks, objections)
- A 7–14 day action plan your team can execute without guessing
Price: $2,500
Delivery: 2 weeks or less
Best for: “We need clarity fast” + “we can implement internally.”
2) Precision Product-Led Growth Planning
Best for: sales-led → PLG (or hybrid) transitions that need a real plan, not vibes.
Are you moving from demos and sales cycles to a motion where the product does more of the selling? That shift touches everything: messaging, onboarding, pricing/packaging, lifecycle comms, and what “activation” actually means.
You get:
- A PLG or hybrid GTM transition plan (phased, realistic, measurable)
- Key activation + conversion milestones (what has to be true at each step)
- A prioritized roadmap: what to build now vs later
- Messaging + journey recommendations to support the motion
This is aligned with the work you already describe on your site: building buyer journeys that guide even ambivalent buyers.
3) Impactful Product Marketing Collateral
Best for: teams with an offer that should sell… but your assets aren’t doing the job.
Most companies “solve” slow sales by making more collateral. That’s how you end up with a content graveyard that nobody uses and buyers ignore. You don’t need more stuff—you need the right assets, in the right order, built to move decisions forward.
Typical deliverables:
- Case studies that actually prove something (not just “great partner!”)
- Sales decks and one-pagers that create certainty
- Battlecards and objection-handling FAQs
- Webinars, landing pages, calculators, checklists (the assets that change behavior)
- Microcontent cut-downs from pillar assets to support follow-up and distribution
Outcome: your collateral becomes a conversion tool—not a branding exercise.
4) Magnetic Product Marketing Consult
Best for: “I know it’s not working, but I’m not sure what I need.”
Sometimes you don’t need a full engagement—you need someone to look at the situation and tell you the truth.
In this consult, we’ll identify:
- what’s actually causing the slowdown (traffic vs trust vs offer vs funnel)
- what to fix first (the 1–2 moves that create the fastest lift)
- what not to waste time on right now
5) Fractional Product & Content Marketing Leadership
If you need ongoing strategic ownership—positioning, journeys, collateral, and execution—I work with a small number of teams as a fractional leader.
Common outcomes
- Clear positioning that stops attracting the wrong buyers
- A curated journey (right asset, right person, right time)
- Sales enablement collateral that actually gets used
- Microcontent systems that turn one strong asset into weeks of distribution
Best for: founder-led or lean teams who need senior marketing leadership without a full-time hire.
What you’ll never get from me
You won’t get busywork, fluff, or “let’s post more on LinkedIn” as a strategy. You’ll get a tight diagnosis, clean messaging, and a buyer journey that makes sense—especially when the market is picky.
Next step
If you want to talk through fit, the fastest path is:
- Send your site URL (and your top conversion goal for the next 60 days)
- I’ll tell you whether you need the Audit, the Fix Sprint, or Fractional support
Email me and let’s discuss.