Blog Content
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Email Marketing Campaign
Marketing campaign to sell email marketing consulting services targeting mid-size businesses headquartered in North Carolina.
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How Top Product Marketers Use AI like ChatGPT to Create Better Micro Content
Whenever I step into a new product marketing leadership role, one of the first things I do is a deep dive on the pre-existing content. Most companies have some absolute golden nuggets of great content in their archives, plus I feel like familiarizing myself with this content is an important step in my discovery process. As I go through content that already exists, if I notice, say, a blog post that needs a few small tweaks to bring it up-to-date, I tackle those on the spot. Google loves to see refreshed and updated content, so it’s well worth the small…
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Product Marketing Leader Success: Your First 90 Days
Getting ramped up and ready to create meaningful impact in a new role can be both thrilling and nerve-wracking. That’s especially true for a new product marketing leader where you’ll generally deal with more key stakeholders than other marketing roles. Your role will mean working closely with the product team, sales team, customer success team, the marketing team, and often the customer support team. This is even more true if you’re originating the role at your company because your coworkers may have very specific expectations for product marketing from previous companies. When I’m working as a product marketing consultant, I…