Blog Content
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2026’s Stuck Buyer Trap: Product Marketing in a Recession
During an economic recession, product marketers need to be prepared for buyers to get stuck in the buying journey. That’s because recessions make customers a lot more indecisive. As budgets tighten and the pressure from executives and investors increases, marketing and sales leaders often flounder in the face of growing audience indecision and stuckness. Their response, all too often, is to do more, create more, communicate more to try and convince those buyers to get unstuck and take action. I’m currently consulting with a B2B SaaS company who, in our first session together, bragged about doubling their available content in…
