Category: Product Marketer Leader
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The Microcontent Engine Isn’t a “First 30 Days” Trick. It’s a Powerful Content Strategy for Leaders.
The microcontent engine isn’t about looking busy in your first 30 days. It’s a durable strategy that works in any market because it captures truth, reduces buyer friction, and compounds over time. Continue reading
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Email Marketing Campaign
Marketing campaign to sell email marketing consulting services targeting mid-size businesses headquartered in North Carolina. Continue reading
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How Top Product Marketers Use AI like ChatGPT to Create Better Micro Content
Whenever I step into a new product marketing leadership role, one of the first things I do is a deep dive on the pre-existing content. Most companies have some absolute golden nuggets of great content in their archives, plus I feel like familiarizing myself with this content is an important step in my discovery process. Continue reading
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